Digital marketing services that GROW your business.
The best digital marketing strategy is a living and breathing blend of expert services, optimized for the needs of your unique business or project.
Discovery & Persona Development
The foundation of every digital marketing effort is a deep understanding of your ideal buyers and their questions and mindsets. Through mapping out fictional representations of your target customers and lead sources (persona development), we can establish and get into the mindset of your target audience, and discover what messaging and images will best connect with them. This process will inform the strategy behind every single piece of marketing we develop together. Discovery-only packages are available!
Email marketing is very much alive and well, and best of all - very effective! Email campaign services include strategy, copywriting, design, revisions, contact database organization. I will work with you to send single-send, periodic, or drip email (automatically sent) campaigns through MailChimp, Constant Contact, Hubspot, or your chosen email sender - and convert your contact database into active customers.
Google Ads Campaigns (sometimes referred to as PPC, paid search, pay-per-click or Adwords) have long been the holy grail for needs-based businesses. I will help you to identify if they are the right fit for you, establish the right budget and approach for your unique goals, then create an effective ad strategy that attracts customers to your site's landing pages. Google Ads can bring forth more leads and potential customers. Google Ads services include a monthly review with me of the results, using both data AND relatable, practical language about your ROI and what it means going forward.
Paid Ads on Social Media
With the right visuals, messaging, and targeting, paid social media ads (think “sponsored ads” on Facebook, Instagram, LinkedIn, Yelp, Nextdoor, and more) can be an unbeatable tool in earning your brand awareness and new interest. Paid Social Media ad services include strategy, messaging, design, setup, execution, and a monthly performance discussion.
Organic Social Media
Organic social media (or regular social posting as opposed to sponsored ads) is a great way to stay in regular contact with your followers. A strategic organic presence on platforms like Facebook, Instagram, LinkedIn, and Youtube keeps your audience up to date with news, company and product updates, announcements, and more. When done well, organic social is a tool to build trust and celebrate your company’s unique culture. Organic social media includes a content calendar, strategy, post development, execution, and best practices training sessions for you or your team.
Get your FREE, no-obligation consultation!
At the heart of your digital marketing (including your website, landing pages, articles and blogs, organic social posts, ads, and even any print marketing) is the STORY you tell. Rather than telling your audience what YOU want them to know, I’ll help shift the perspective to addressing what THEY want to know about your business, products, and services. Content creation services include strategy, research, copy development, and revisions.
Website Direction and SEO Strategy
Creating your own site on a drag-and-drop platform such as Squarespace or Wix may seem like a great (and affordable!) idea. That said, many clients come to me frustrated, having spent hours in front of the screen. It can be overwhelming not knowing how to make your site match what you had envisioned... much less if your efforts will bring you business. You can trust my education and experience to help you bring your vision to life. Services are available for most platforms. I will help you create a site that is polished, easily found on by organic search on search engines like Google and Bing, and brings you new customers and revenue.
Landing Page Strategy
The best digital ads can capture interest, but your landing pages are where you tell your story and give your value proposition. The right landing page has compelling messaging and is optimized to improve your conversion rate. Landing page strategy services include strategic planning, research, content development, and the option for design and development.
CRM Management & Automated Workflows
Get expert guidance and training on utilizing your Customer Relationship Manager and it’s marketing capabilities. With experience in many CRMs including Constant Contact, HubSpot, Salesforce, Mailchimp, Square, and even proprietary systems, I can help you maximize your CRM investment and get the most out of every tool available to you. I can help to build custom, automated workflows that accomplish marketing tasks (such as sending emails based on specific actions, moving contacts through your pipeline, or scheduling events), all working smoothly in the background to bring in and retain new clientele.
I am prepared with the training and dedication needed to achieve your digital marketing goals.
After developing a Greater-Sacramento-Area presence over the years as both an in-house marketing strategist and a marketing agency team manager, I have opened up shop as an independent consultant where I have the privilege of using my knowledge and experience as a marketer to help grow all types of businesses like yours.
Let’s chat! Fill out this form and I’ll contact you to set up a brief consultation to discuss your goals, wants, and needs for your project. I’ll share my recommendations to bring those visions to life. We will also review my portfolio and pricing, with no sales pressure included.